This program offers short and intensive courses for business managers and senior executives in the private sector, particularly those involved in the development and management of new products and processes. It provides participants with the tools for using, valuating and managing intellectual property (IP) for competitive advantages.
No courses will take place under this program in 2013.
The program incorporates IP law and business methodologies and covers basic concepts of IP management, an overview of product design and development and the most recent developments in the international IP arena that will impact businesses in the future.
Participants learn how companies:
- generate a strategy for integrating research and development, design, manufacturing and marketing;
- extract maximum value from research and development, innovation and IPRs;
- create and foster an innovation culture.
Core topics include:
- Creating an Innovation Culture
- Strategic Management of Innovation
- Valuation of Intellectual Property
- IP laws for Managers and Recent Developments
- IP Licensing Agreements
- Negotiating exercise in small groups
- Case Studies
- Optimizing Design for Competitive Advantage
- Managing Intellectual Property
- Strategic Use of Evolving IP Regime
- Strategic use of WIPO's Global IP Protection and Dispute Resolution
- Cape Town, South Africa (December 16 to 19, 2012)
- Santiago, Chile (March 14 to 16, 2012) - Brochure | Program
- Singapore (November 9 to 11, 2011) - Brochure | Program