April 20 – 22, 2016 (Geneva, Switzerland)
The creative content economy has seen radical change to access and business models for more than a decade. The tensions between increased access and a sustainable economic value chain were the essence of this conference, which explored:
- copyright in the digital age
- the impact of the digital environment on creators
- the role for publishers, producers and distribution platforms
- digital markets, access, and participation

News
Program
The conference featured sessions on music, film, broadcasting and publishing, as well as collective management and emerging models and markets.
- Download the program
- Download the Speaker profiles
- YouTube Playlist
- Photos on Flickr
- Twitter conversation used hashtag #digicontent2016

WIPO DG roundup of Global Digital Content Market. More news and views on YouTube.
Welcome address

WIPO Director General
DG opens Conference video (YouTube)
Keynote address

Futurist
Video: Keynote speech video (YouTube)
Moderator

TV Anchor
Moderator

Broadcast Journalist
Music – from vinyl to streaming
The music industry is in a state of flux as it continues to adapt to the digital era. While the digital market is becoming increasingly sophisticated, increases in digital sales have yet to compensate for the decline in sales of physical formats. This is shifting the value chain, changing the career paths of artists and introducing new players into the music industry.
- Panel moderated by Mishal Husain
Panelist interviews (YouTube)
Panelists

Sony Music Entertainment

Conductor, composer

Singer/Songwriter

Composer

Singer/Songwriter
Film – sustaining the film industry in the digital environment
The global film industry is undergoing transformation as traditional distribution channels - such as cinema - continue to expand in some markets while others see a shift to new digital delivery platforms. This is accompanied by a shift in the value chain as digital lowers costs, disrupts traditional business strategies and introduces new opportunities for smaller players.
- Panel moderated by Shaili Chopra
Panelist interviews (YouTube)
- Bobby Bedi – High-speed digital content taking off in India
- Oreka Godis – Developing countries learning from each other
- Nikita Mikhalkov – Make piracy alternatives attractive
- Uloma Onuma – Mobile, plus awesome African content
- Esperanza Silva – Quality content in any form, please
- Yang Xianghua – China, a growth story
Panelists

Director

Actress

Actor and Director

iROKOtv

Actress

iQIYI
Broadcasting – new models for connection with the audience
Television and radio broadcasting are undergoing profound changes as we move to a multi device and mobile world.
- Panel moderated by Mishal Husain
Panelist interviews (YouTube)
Panelists

TV Anchor

Quintillion Media Pvt. Ltd

AJ+

Danish Broadcast Corporation
Publishing – the codex in the digital age
As in other content industries, the delivery, production and consumption models for publishing are changing. Emerging technologies are driving new business models.
- Panel moderated by Shaili Chopra
Panelist interviews (YouTube)
Panelists

Elsevier

Silkworm Books

Penguin Random House

Author
Digital architecture – The soft infrastructure of the global market
How do consumers get permission to use creative works? How do rights get exchanged and traded? How does the market function? Linking content and rights registries are issues being explored by the market. Collective management organizations are being challenged to create new digital products to remain relevant. Much of this architecture is invisible to consumers, and even creators, but plays a key role in maintaining the economic value chain.
- Panel moderated by Mishal Husain
Panelist interviews (YouTube)
Speakers

European Publishers Council

Copyright Hub
Panelists

Copyright Clearance Centre

Copyright Hub

Composers & Authors Society of Hong Kong
Opportunities and challenges – Markets, Policy and Diplomacy
Having showcased new digital models and having heard of the challenges faced by creators and producers, what are the implications for market and policy makers?
- Panel moderated by Shaili Chopra
Panelist interviews (YouTube)
Keynote speaker

Motion Picture Association of America
Panelists

Entrepreneur / Researcher and Co-Founder of Cellabz

Digital Journalist

Digital Journalist