Description: |
Phase 1: To provide hands-on advice from IP Experts to Gia Lai GI coffee producers on how to manage the challenges they have encountered in their IP management and protection in local and international markets as well as on e-platforms; and to coach and mentor Gia Lai GI coffee producers through the end-to-end incubation program, from content creation until selling on the social e-commerce platform (namely the Tik Top Shop). |