Launching the IP Management Clinic (IPMC) in Indonesia
June 14, 2023
In cooperation with the ASEAN Secretariat, Bank Indonesia, the Directorate General of Intellectual Property, Indonesia (DGIP), and the ASEAN Business Advisory Council (ASEAN-BAC), the WIPO Singapore Office (WSO) and the IP for Business Division, WIPO, launched the IP Management Clinic (IPMC) in Indonesia on June 14, 2023.
To kick off the IP Management Clinic, the WSO plus the IP for Business Division, WIPO, collaborated with the ASEAN Secretariat, DGIP, Bank Indonesia and ASEAN-BAC in convening an in-person orientation workshop on June 14, 2023, at The Westin in Jakarta, Indonesia.
The workshop provided opportunities for representatives from nine companies – PT. Yaanur Indah Kharisma, Berkah Bersama Tanzif, Mozass Healthy Laboratory, Cik Mia Songket, Putri Intan Kencana, Gokomodo, Exobrooch, Rorokenes Indonesia, and Centerindoto – to meet their mentors for deep-dive preparations for their IP journeys in planning and developing their IP strategies for their respective businesses which range from food & beverage, craft & fashion, and e-commerce platform for agribusiness.
His Excellency, Mr. Satvinder Singh, Deputy Secretary-General of ASEAN, ASEAN Secretariat, Jakarta, sharing on the importance of IP rights registration in the region.
H.E. Mr. Satvinder Singh, Deputy Secretary-General of ASEAN, ASEAN Secretariat, shared the importance of Southeast Asia and its significant and increasing contribution to Intellectual Property registrations at WIPO. “In ASEAN, there has been a 59% increase in patent applications between 2011 and 2020,” added DSG Singh.
Thus, WIPO, ASEAN, DGIP, and Bank Indonesia collaboration to increase the understanding and utilization of intellectual property is a vital initiative – particularly for small and medium enterprises looking to scale up in local and external markets. Enterprises will be guided in developing a curated and specific IP strategy to capitalize on their assets for growth in and outside the region, while preventing others from infringing on their brands or IP assets.
Ms. Thitapha Wattanapruttipaisan, Director, WIPO Singapore Office, delivering her opening remarks to SMEs, industry professionals and IP experts regarding the journey they would take in the coming months – developing strategies and roadmaps for IP to grow their businesses locally and internationally.
Throughout the orientation workshop and clinic, companies are supported by a pool of three local and international IP and business experts, who provided one-on-one mentorship and training to grow businesses.
WIPO, together with the IP experts, provided an overview of the program and its scope and methodology. This was followed by a deep-dive diagnosis, and strategy sessions where the experts and the companies worked in groups and discussed the companies’ business goals in depth as well as the strategies for achieving those goals. The companies were also provided with a framework for the upcoming one-on-one mentoring sessions which would look into the companies’ current structures of IP strategy and their future business plans. The program conclude with the businesses receiving a roadmap for their IP strategy and sound IP portfolios.
In the next few months the companies will be benefit from various follow-on activities spread over four months, including:
- One-on-one mentorship under the supervision of the IP experts;
- Participation in training such as coaching sessions on issues of interest to all companies including contracting best practices and digital marketing for small businesses;
- Access to additional WIPO practical tools and resources; and
- Featuring in a joint WIPO-ASEAN BAC regional public event in November 2023, to showcase and high-profile businesses and IP strategies from the participating companies.