A growing number of studies have recently demonstrated the impressive contribution of creative enterprises to economic growth, jobs and wealth creation.
These enterprises which are professionally involved in the creation, production and distribution of creative goods and services have established themselves as an integral component of the vibrant creative economy. They often rely on various forms of intellectual property (IP) to boost their income streams.
WIPO supports creative businesses entrepreneurs in enhancing their IP knowledge, management skills and ability to grow their businesses. In its capacity building activities in this specific area it focuses on understanding the specifics of the creative markets, their funding, marketing and managing IP assets in the process of setting up and running viable creative businesses.
