Video Production for World IP Day Campaigns

Videos and other audio-visual assets are a great way to:

• Boost engagement in the World Intellectual Property Day campaign.
• Get target audiences thinking and talking about the campaign theme – IP and SMEs: Taking your ideas to market.
• Spread news of the campaign to their friends.

Videos are one of the many valuable communications tools. Where appropriate, they can be a great way to:

• Capture expressions of support (especially among thought leaders and other high-profile personalities for the campaign);
• Demonstrate that IP is a powerful tool for SMEs in all parts of the world to create economic value and advance their business goals;
• Show how SMEs in your area are turning their IP assets into a business opportunity that generates value, creates employment and enriches the market offering consumers a broader choice of new and better products and services.

Producing a compelling video can be a relatively straightforward and low-cost task. But to be effective, it needs to be shot in a way that looks professional. Some tips include:

• Shoot steady video;
• Avoid unnecessary zooms and pans;
• Ensure proper lighting;
• Plan your interview;
• Capture good sound.

Below is a template to support you in developing video clips on World IP Day campaign-related themes.

Template:

First minute [focus on the business of the entrepreneur or creator and its impact]:

Entrepreneur

1. Name of the entrepreneur/company [My name is/the name of my company is ….]
2. Entrepreneur explains:
   • what their business is, the need it addresses, the market it targets;
   • the impact/benefits generated by the business;
   • how IP rights have been useful in supporting the development and growth of the business.

Creator

1. Name of entrepreneur/creator [My name is ….]
2. Interviewee explains:
   • the type of business activity he/she is involved in;
   • what inspired their work;
   • why IP rights are essential to the business, (e.g., enable him/her to create value, generate income and employment, support the local/national economy).

Second minute [commentary on IP and endorsement/message for World IP Day]:

Interviewee comments on:

• Why entrepreneurs/creators need to focus on IP and the effective management of their IP assets to achieve business success.
• Why people should celebrate World Intellectual Property Day and why it is important to raise awareness about IP and its advantages across the global SME community.

Notes:

1. The video should be no more than 2 minutes;
2. The entrepreneur or creator should be filmed in their workspace, if possible;
3. The clip should include shots of business operations, if possible;
4. The video should be sub-titled.

You are free to share your best videos with WIPO for possible use on WIPO’s channels. WIPO reserves the right to select the videos it publishes on its communications channels.

Technical requirements for videos you wish to send to WIPO:

• Minimum resolution: HD 1280x720, landscape mode, as a .MOV or .MP4 video file.
• For posting on your World IP Day web pages, the edited video segment should be dressed with the World IP Day intro/outro assets available for download from the social media kit by mid-February.
• Any video assets that you may wish to send to WIPO must comprise:
  • your edited video;
  • a clean master version (no intro, no title, subtitles/captions, no outro). An edited video segment sent to WIPO is a clean master version (no intro, no title and subtitles/captions, no logo, no outro);
  • an English translation or transcript of the dialogs/narration.
• If you need to incorporate a logo into the video (e.g., end-credits), please send a high-resolution image file (.png) with transparent background.