Social Media Information and Resources for World Intellectual Property Day Campaigns

More than ever, social media engagement is an essential tool supporting the promotion and celebration of World Intellectual Property Day activities worldwide – some of which occur exclusively on social media as virtual events.

Social media tools to support campaigns are most effective when the networks used and the content posted align with topics that resonate with targeted local audiences.

The guidelines and resources below can help stakeholders conduct successful social media outreach and tap into the integrated global communication effort around World Intellectual Property Day.

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Social media kit

WIPO has set up a Trello board with social media assets to help you create your World IP Day social media content. The board will be updated regularly with new assets in the run-up to April 26, 2024.

#WorldIPDay hashtag

We encourage you to use #WorldIPDay as the official hashtag when posting content related to the 2024 World Intellectual Property Day campaign on social media. Use the official hashtag in conjunction with other topic-based hashtags or hashtags relevant to target audiences.

Sample timeline for a World Intellectual Property Day social media outreach

January/February 2024

Announce your plans/issue a “save the date” for your virtual World IP Day activities.

March 2024

Start publishing content relating to the theme of the 2024 World IP Day campaign – IP and the SDGs: Building our common future with innovation and creativity, including details of any World Intellectual Property Day activities you plan, to build interest in the campaign and set the scene for April.

April 2024

In the week(s) before World IP Day on April 26, publish related content with increased frequency and remind your audience(s) of what is planned for (the week of) April 26. On or around World Intellectual Property Day, consider exclusively publishing content related to the Day, and/or cover your activities live or nearly real-time.

Sample posts

Intellectual Property and the Sustainable Development Goals: Building our common future with innovation and creativity.

World Intellectual Property Day 2024 celebrates creative minds who are shaping a better future for all.

More: https://www.wipo.int/ipday

#WorldIPDay

Inventors, creators, and entrepreneurs are building a more sustainable and inclusive world.

With their ingenuity, we can overcome the challenges we face and build a common future where people and our planet thrive.

Find out more at: https://www.wipo.int/ipday

#WorldIPDay #SDGs

To build a better future, we need to foster innovation and creativity using IP, for the benefit of everyone, everywhere.

This year, #WorldIPDay celebrates the groundbreaking contributions of inventors, creators, and entrepreneurs who are making our world more sustainable: https://www.wipo.int/ipday

#GlobalGoals

Can we eradicate poverty, combat climate change, and guarantee quality education for all by 2030?

World Intellectual Property Day 2024 celebrates changemakers who bring ideas to life for a more sustainable future. Join in: https://www.wipo.int/ipday

#WorldIPDay #SDGs #GlobalGoals

Innovative ideas + creativity + intellectual property rights = a more sustainable world

Join us for World Intellectual Property Day 2024 in celebrating changemakers who are building a better future for all.

More: https://www.wipo.int/ipday

#WorldIPDay #SDGs #GlobalGoals

World Intellectual Property Day FAQs

Answers to frequently asked questions about World IP Day

World Intellectual Property Day on WIPO social media channels

In the lead-up to April 26, WIPO will use its corporate social media channels for the publication of World IP Day-related content for everyone to share: