The Madrid System is a powerful tool for any company looking to protect its commercial identity across borders. Mexico’s KOWI is just one example of a brand that is thriving in the global marketplace through solid international trademark protection.
“Our strategic use of the Madrid System has enabled us to streamline the process of brand protection across multiple countries, reducing both time and cost. This has been crucial in supporting our global expansion efforts.”
Rafael Beltrán Rivera, KOWI’s legal advisor
Today, KOWI is not just one of Mexico’s largest pork processors, it’s a trusted, recognizable international brand, living its dream of bringing Mexican flavor to export markets around the world.
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