IP Panorama
IP Panorama was designed to help small and medium-sized enterprises (SMEs) utilize and manage intellectual property (IP) in their business strategy. It was developed jointly by the Korean Intellectual Property Office, the Korea Invention Promotion Association and WIPO from 2004 to 2007.
Topics
Importance of IP for SMEs
- IP is all around us
- Why is IP relevant to your SME?
- IP as a business asset
- IP as an investment
- The value of IP assets
- Auditing your IP
Trademarks and industrial designs
- Trademarks and industrial designs to increase the power of marketing
- Brand building
- How to protect trademarks and industrial designs
- Trademark management
Trade secrets
- Basics of trade secrets
- Trade secret management program
- Misappropriation of trade secrets
- Violation of trade secrets
- A trade secret audit
Copyright and related rights
- Basics of copyright
- Copyright and related rights
- Ownership of copyright
- Using works owned by others
Technology licensing in a strategic partnership
- The basic concept of a license
- Preparing to license
- Negotiating a license agreement
- Overview of a license agreement
- Managing a license agreement
IP in the digital economy
- IP and e-commerce
- Creating a website
- Choosing a domain name
- Protecting your website
IP audit
- Understanding an IP audit
- Preparing for an IP audit
- Conducting an IP audit
- After completing an IP audit
Valuation of IP assets
- IP valuation triggers
- IP valuation methods - cost approach
- IP valuation methods - market approach
- IP valuation methods - income approach
- IP valuation methods - option-based methods
Trademark licensing
- Exploiting a trademark
- Preparing to license - due diligence
- Valuation of trademarks
- A trademark licensing agreement
- Managing a trademark licensing agreement