Moroccan cuisine is influenced by many sources, from Arab, Berber and Jewish cuisines to sub- Saharan African and South Asian.
The project aims to promote the use of intellectual property (IP) related to culinary traditions (food, beverages, handicrafts) in the tourism sector in Morocco and to enable the development and sustainable exploitation of culinary traditions and culture in Morocco.
The scoping study explored emblematic and evocative Moroccan dishes, highlighting the regional richness either through the products used, the methods, the traditions or the history of the dish. The Study presents the recipes, origins and touristic potential of the traditions.
The study analyzed the following traditions: tajine de poulet beldi, pastilla aux pigeons, poisson à la charmoula, tangia, r’fissa, méchoui d’agneau, seffa medfouna au poulet, kemia, chebakia, nougat et nougatine, madfouna, œufs au plat à la viande confite and harira.
On December 16, 2021, the Moroccan Office of Industrial and Commercial Property (OMPIC) organized a Round Table to discuss the Scoping Study and select the culinary traditions that would be the subject of the IP Analysis. Eight culinary traditions were selected, including the following:
The IP Analysis explores the selected culinary traditions and proposes a wide range of IP tools for each one of them: individual marks (for products, producers, fairs), collective marks (for products/ingredients), appellations of origin, official certification, industrial designs (for ingredients packaging or traditional utensils), distinctive signs of origin and quality.
National seminar (September 2022)
The national seminar organized by WIPO and the Moroccan Industrial and Commercial Property Office (OMPIC) took place in Casablanca on September 26, 2022.
Representatives from various ministries (Agriculture, Tourism, Culture), tourism stakeholders and representatives of the culinary sector attended the meeting, where several ideas for a future implementation of the project in Morocco were discussed.
The international workshop took place on October 18, 2022, at WIPO Headquarters, bringing together the four participating countries and experts, who shared their experience in the project deployment and discussed their conclusions and ideas for future action. As part of the project’s concluding activities, a side event took place on the margins of the CDIP 29th session, in which presented the project’s takeaways to Member States.
The four countries agreed on the importance of continuing work, building on the project’s results, to impact real people in the gastronomic and tourism sectors. The World Tourism Organization (UNWTO) also attended the workshop to explore with the countries ways to pursue the tourism component of the project.
(in French)