IP Outreach in Practice > IP Crime
Overview
Organizer: | United States Agency for International Development (USAID), United States Pharmacopeial Convention (USP) |
Country/Territory: | Cambodia, Lao People's Democratic Republic, Thailand, Viet Nam |
Language: | English Khmer Lao Thai Vietnamese |
Focus: | Medicine Counterfeits |
Outreach Tools: | Exhibitions, Films / Videos, Print / Radio / TV PSAs |
Target Audience: | Consumers, General Public |
Details
"Pharmacide" public service announcements (2009) to raise awareness about the dangers of counterfeit medicines: show the lifecycle of a counterfeit drug from production to the dealer to the victim; note that "counterfeiting is a crime against humanity, against you" and urge citizens to always use a licensed pharmacy when purchasing medicines
Documentary: "Combating Counterfeit Medicines: on the frontlines in Southeast Asia" (2009)
"Pharmacide" exhibition explaining and raising awareness about the dangers of counterfeit drugs; features the works of 11 leading Cambodian artists, including Chhim Sothy, Hen Sophal and Hanh Ratha; each painting, sculpture or image conveys the artist's interpretation of the harmful effects of counterfeit drugs, often combining symbols of death and healing (until July 17, 2010)
Links
http://www.prweb.com/releases/usp_counterfeit-medicine/global_health/prweb3016574.htm
http://www.usp.org/audiences/regulator/index.html#DQI
http://www.youtube.com/uspharmacopeia
http://www.youtube.com/watch?v=BoyPJiDzosM
[Date Added/Updated: Jun 30, 2010]