IP Outreach in Practice > IP Crime
Overview
Organizer: | Business Software Alliance (BSA) |
Country/Territory: | Croatia |
Language: | Croatian |
Focus: | Software Piracy |
Outreach Tools: | Posters / Printed Materials, Print / Radio / TV PSAs |
Target Audience: | SMEs |
Details
"BSA je i u vašem gradu" ("The BSA is in your city too") regional awareness-enforcement campaign (2007/2008) in Dalmatia, Zagreb/Zagreb County, and Istria and Primorje to educate companies about the benefits of licensed software and software asset management (increasing productivity and business growth) and increase their awareness of the risks of using unlicensed software (loss of business data, exposure to computer viruses and worms, inability to upgrade the software on the newer version and lost the right to technical support); includes a direct mailing to all companies in the targeted regions employing over three persons and an extensive marketing campaign communicated through newspaper and radio ads, and promotional cars
Links
http://www.bsa.org/country.aspx?sc_lang=hr-HR
http://www.bsa.org/country/News and Events/Campaigns.aspx?sc_lang=hr-HR
[Date Added/Updated: Jan 28, 2010]