IP Outreach in Practice > IP Crime
Overview
Organizer: | Les entreprises du médicament (LEEM) |
Country/Territory: | France |
Language: | French |
Focus: | Medicine Counterfeits |
Outreach Tools: | Films / Videos, Social media, Website |
Target Audience: | Consumers, General Public |
Details
"Bernard Meddoc" viral publicty campaign (2009/2010) to raise awareness among the public that medicines are not like any other product and educate them about counterfeit drugs; features humouristic videos with Bernard Meddoc, a fictional character claiming to be the future of healthcare in France; the campaign also aims at directing users to the "Confiance Medicament" website informs on safety and risks associated with medicines
The campaign fully integrates with social media (Twitter, Facebook, YouTube and MySpace)
Related event: "Dialogue week: Can you trust in medicines?) ("Semaine de dialogue: Peut-on faire confiance au médicament?") [12-22 October 2009]
Links
http://twitter.com/bernardmeddoc
http://www.bernard-meddoc.com/
http://www.leem.org/actualites/bernard-meddoc-institute-1379.htm
[Date Added/Updated: Jan 29, 2010]