IP Outreach in Practice > IP Crime
Overview
Organizer: | Adobe Systems Incorporated, Computers Unlimited |
Country/Territory: | United Kingdom |
Language: | English |
Focus: | Software Piracy |
Outreach Tools: | Website |
Target Audience: | Consumers, Retailers |
Details
"Trust Your Source" anti-piracy campaign (2010) aimed at users who may be inadvertently buying unlicensed software (either so-called bargain software or high-quality sophisticated fakes that are difficult to distinguish from the real thing); offers guidance and advice to both customers and resellers, and highlights the benefits to end-users of buying from an authorised reseller and some of the dangers of not doing so (malware risk, no support, no updates, reputation damage, legal consequences)
[Date Added/Updated: Feb 17, 2010]