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IP Outreach in Practice > IP Crime

Overview

Organizer: Adobe Systems Incorporated, Computers Unlimited
Country/Territory: United Kingdom
Language: English
Focus: Software Piracy
Outreach Tools: Website
Target Audience: Consumers, Retailers

Details

"Trust Your Source" anti-piracy campaign (2010) aimed at users who may be inadvertently buying unlicensed software (either so-called bargain software or high-quality sophisticated fakes that are difficult to distinguish from the real thing); offers guidance and advice to both customers and resellers, and highlights the benefits to end-users of buying from an authorised reseller and some of the dangers of not doing so (malware risk, no support, no updates, reputation damage, legal consequences)

Links

http://www.trustyoursource.co.uk/

[Date Added/Updated: Feb 17, 2010]

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