IP Outreach in Practice > IP Crime

Overview

Organizer: State Office for Inventions and Trademarks (OSIM)
Country/Territory: Romania
Language: Romanian
Focus: General Counterfeits, General Piracy
Outreach Tools: Brochures / Guides, Campaign, Newsletters, Print / Radio / TV PSAs, Social media, Website
Target Audience: General Public

Details

"STOP PIRATERIA" campaign (launched in 2008) to raise awareness about piracy, counterfeiting and the consequences; slogan: "Piracy Will Catch Up With You"

Includes: TV spots, broadcasts indoors on digital screens and cinemas; direct mailings, and a dedicated website

[Date Added/Updated: Mar 17, 2010]