IP Outreach in Practice > IP Crime
|Organizer:||State Office for Inventions and Trademarks (OSIM)|
|Focus:||General Counterfeits, General Piracy|
|Outreach Tools:||Brochures / Guides, Campaign, Newsletters, Print / Radio / TV PSAs, Social media, Website|
|Target Audience:||General Public|
"STOP PIRATERIA" campaign (launched in 2008) to raise awareness about piracy, counterfeiting and the consequences; slogan: "Piracy Will Catch Up With You"
Includes: TV spots, broadcasts indoors on digital screens and cinemas; direct mailings, and a dedicated website
[Date Added/Updated: Mar 17, 2010]