IP Outreach in Practice > IP Crime
Overview
Organizer: | State Office for Inventions and Trademarks (OSIM) |
Country/Territory: | Romania |
Language: | Romanian |
Focus: | General Counterfeits, General Piracy |
Outreach Tools: | Brochures / Guides, Campaign, Newsletters, Print / Radio / TV PSAs, Social media, Website |
Target Audience: | General Public |
Details
"STOP PIRATERIA" campaign (launched in 2008) to raise awareness about piracy, counterfeiting and the consequences; slogan: "Piracy Will Catch Up With You"
Includes: TV spots, broadcasts indoors on digital screens and cinemas; direct mailings, and a dedicated website
[Date Added/Updated: Mar 17, 2010]