IP Outreach in Practice > IP Crime
Overview
Organizer: | Universal Music U.K. |
Country/Territory: | United Kingdom |
Language: | English |
Focus: | Music Piracy |
Outreach Tools: | Films / Videos, Social media, Spokespersons / Spokescharacters, Website |
Target Audience: | Consumers |
Details
"Music Matters" campaign (launched in 2010) aiming to raise awareness of the value of music and change attitudes towards music piracy; includes:
- "Music Matters Trustmark": acts as a guide for music fans and help differentiate legal music services from illegal ones
- "whymusicmatters.org" website including short films featuring famous musicians (Willie Johnson, John Martyn, Fron Choir, Sigur Ros, Nick Cave, Louis Armstrong, Kate Bush, The Jam) explaining the value of music and directing users to legal online music stores, blog
- presence on Twitter, YouTube, Vimeo, Facebook
Links
http://twitter.com/whymusicmatters
http://www.facebook.com/pages/Why-Music-Matters/317576082166
[Date Added/Updated: Dec 14, 2011]