IP Outreach in Practice > IP Crime
Overview
Organizer: | Microsoft Brazil |
Country/Territory: | Brazil |
Language: | Portuguese |
Focus: | Software Piracy |
Outreach Tools: | Website |
Target Audience: | Consumers |
Details
"Curativo para PC" ("Bandage for PC") campaign (2010) to educate consumers about the importance of the "Certificate of Authenticity" proving that software is properly licensed; on the "curativoparapc.com.br" website, users without such a certificate can learn more about it and order a free "bandage" for their PC as a symbolical remedy
[Date Added/Updated: Mar 30, 2010]