IP Outreach in Practice > IP Crime
Overview
Organizer: | Associação Brasileira dos Revendedores e Distribuidores de Materiais Elétricos (ABREME), Associação Brasileira da Indústria Elétrica e Eletrônica (ABINEE), Associação Brasileira da Indústria de Máquinas e Equipamentos (ABIMAQ) |
Country/Territory: | Brazil |
Language: | Portuguese |
Focus: | General Counterfeits |
Outreach Tools: | Brochures / Guides, Posters / Printed Materials, Website |
Target Audience: | General Public, Retailers, SMEs |
Details
"Produto Seguro" ("Safe Product") campaign (launched in 2009) to raise awareness about counterfeit electrical and industrial components, and inform about the risks such counterfeits pose
Links
[Date Added/Updated: Mar 31, 2010]