IP Outreach in Practice > IP Crime
Overview
Organizer: | Agência Nacional do Cinema (ANCINE), Ministério da Justiça (MJ) |
Country/Territory: | Brazil |
Language: | Portuguese |
Focus: | Film Piracy, General Piracy, Music Piracy |
Outreach Tools: | Print / Radio / TV PSAs, Spokespersons / Spokescharacters |
Target Audience: | Consumers |
Details
Four anti-piracy cinema spots raising awareness about the importance of being and buying original (2010/2011); spokespersons: singers Claudia Leite and Rogério Flausino
Links
http://portal.mj.gov.br/data/Pages/MJ61EDAA11ITEMID79722CA7D9E847DEBB5A14D2DCAC1A25PTBRNN.htm
http://www.ancine.gov.br/cgi/cgilua.exe/sys/start.htm?sid=83&infoid=65442&tpl=printerview
[Date Added/Updated: Dec 7, 2010]