IP Outreach in Practice > IP Crime
Overview
Organizer: | Movimento Brasil sem Pirataria |
Country/Territory: | Brazil |
Language: | Portuguese |
Focus: | Film Piracy, General Counterfeits, General Piracy, Medicine Counterfeits, Music Piracy |
Outreach Tools: | Posters / Printed Materials, Print / Radio / TV PSAs |
Target Audience: | Consumers, General Public |
Details
Anti-piracy/counterfeiting poster campaign (2010) to raise consumer awareness about the negative consequences of fake goods for his/her life and/or family; message: "the risk [taken when buying fake goods] does not pay off"
Links
https://www.wipo.int/ip-outreach/en/tools/practice/popups/frj_02.html
https://www.wipo.int/ip-outreach/en/tools/practice/popups/frj_03.html
https://www.wipo.int/ip-outreach/en/tools/practice/popups/frj_04.html
https://www.wipo.int/ip-outreach/en/tools/practice/popups/frj_05.html
https://www.wipo.int/ip-outreach/en/tools/practice/popups/frj_06.html
https://www.wipo.int/ip-outreach/en/tools/practice/popups/popup_frj.html
[Date Added/Updated: Aug 29, 2012]