IP Outreach in Practice > IP Use and Awareness
Overview
Organizer: | IP Australia |
Country/Territory: | Australia |
Language: | English |
Focus: | Intellectual Property |
Outreach Tools: | Competitions, Films / Videos, Print / Radio / TV PSAs, Website |
Target Audience: | SMEs, University Students |
Details
Shark Tank reality TV series (2015); IP Australia is following the series and doing a wrap up each week of the role IP played (or didn’t play)
"Hard Sell" competition (2011/2012): challenges tertiary students around Australia to develop a TV advertisement that would creatively communicate the importance of IP to Australian businesses
Links
http://www.ipaustralia.gov.au/
http://www.ipaustralia.gov.au/about-us/Shark-Tank-reality-TV-series/
http://www.youtube.com/user/IPAustralia#g/c/CC9EA48067DC535E
[Date Added/Updated: Feb 13, 2015]