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IP Outreach in Practice > IP Crime

Overview

Organizer: Anti-Counterfeiting Group (ACG)
Country/Territory: United Kingdom
Language: English
Focus: General Counterfeits
Outreach Tools: Brochures / Guides, Films / Videos, Newsletters, Posters / Printed Materials, Social media, Studies, Website
Target Audience: General Public

Details

Campaign: "SnideUK" (2008, to raise awareness of the harm caused by the trade in fakes, both to the economy and to society as a whole), "Say no to Fakes" (2004)

SnideUK fictional corporate website highlighting the business model, ethos and strategies of a criminal gang responsible for many of the counterfeit products sold in Britain; contents: blog, video, audio, posters, artwork, comics, newsletter, photos (also present on iTunes, Twitter, Flickr, YouTube, Daily Motion, Facebook and MySpace)

Slogans: "Fake Goods - You might get more than you bargained for"; "Get real, don't buy fakes"

Brochures: "What is product counterfeiting?", "The Dangers of Fakes", "Fakes on the Internet", "The Scale of Counterfeiting", "Links between counterfeiting & other serious organised crime", "IP Crime in the Workplace"

Links

http://www.a-cg.org/

http://www.myspace.com/snideuk

http://www.snideuk.org/

http://www.youtube.com/snideukorg

[Date Added/Updated: Nov 22, 2012]

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