IP Outreach in Practice > IP Crime
Overview
Organizer: | Anti-Counterfeiting Group (ACG) |
Country/Territory: | United Kingdom |
Language: | English |
Focus: | General Counterfeits |
Outreach Tools: | Brochures / Guides, Films / Videos, Newsletters, Posters / Printed Materials, Social media, Studies, Website |
Target Audience: | General Public |
Details
Campaign: "SnideUK" (2008, to raise awareness of the harm caused by the trade in fakes, both to the economy and to society as a whole), "Say no to Fakes" (2004)
SnideUK fictional corporate website highlighting the business model, ethos and strategies of a criminal gang responsible for many of the counterfeit products sold in Britain; contents: blog, video, audio, posters, artwork, comics, newsletter, photos (also present on iTunes, Twitter, Flickr, YouTube, Daily Motion, Facebook and MySpace)
Slogans: "Fake Goods - You might get more than you bargained for"; "Get real, don't buy fakes"
Brochures: "What is product counterfeiting?", "The Dangers of Fakes", "Fakes on the Internet", "The Scale of Counterfeiting", "Links between counterfeiting & other serious organised crime", "IP Crime in the Workplace"
[Date Added/Updated: Nov 22, 2012]