IP Outreach in Practice > IP Crime
Overview
Organizer: | Canadian Anti-Counterfeiting Network (CACN), Royal Canadian Mounted Police (RCMP) |
Country/Territory: | Canada |
Language: | English French |
Focus: | General Counterfeits |
Outreach Tools: | Brochures / Guides, Campaign, Media Coverage, Posters / Printed Materials, Social media, Website |
Target Audience: | Consumers, Law Enforcement Officials |
Details
Education: CACN/RCMP Canadian "Reality" Tour (2008/2009/2010): a cross-Canada educational initiative to raise awareness and combat product counterfeiting and copyright piracy
Slogan: "Buy The Real Thing!"
Poster campaign (2006): "Keep Canadians safe, buy the real thing", "Keep Canadians employed, buy the real thing" (2006)
Press: Special counterfeiting section in the Toronto Star
Links
http://www.cacn.ca/pdf/CACN_RealityTour_Backgrounder-edited%5B1%5D.pdf
http://www.cacn.ca/posters.html
http://www.cacn.ca/RealityTours.html
[Date Added/Updated: Nov 22, 2012]