IP Outreach in Practice > IP Crime

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Anti-piracy campaigns:

- "Moments worth paying for" pro-copyright campaign (launched in February 2011) celebrating those who make great movies possible: the audience; directs viewers to findanyfilm.com, a guide to official film and TV services across a range of on and offline formats

- "Connected to British Film and TV" (launched September 2009, with "The Sun" newspaper): celebrates Britain’s world-class film and TV industry - and reinforces how the public supports future production when it chooses to enjoy authorised content; features exclusives from Lock Stock and Two Smoking Barrels, Dorian Grey, St. Trinian’s 2 and some of the UK’s finest TV produced by Kudos Pictures, and is supported by Nick Moran, Phil Glenister, Tamsin Outhwaite, Matt Di Angelo and Ben Barnes; includes "Connected to British Film & TV" website

- "You make the Movies" (2009): a set of new cinema trailers with the tagline ‘You Make the Movies’ thanking people for buying genuine DVDs, downloads and cinema tickets and acknowledging the role that everyone can play in making the British film and TV industry a continued success; includes a dedicated website, giveaways, competitions, exclusive footage

- "Screenthing" (since 2008): Screenthing is a social networking site which aims to inspire and educate 11-15 year olds about films, TV, copyright and protecting creativity; it has lots of exclusive trailers, information about getting into the industry and behind-the-scenes interviews with the stars of your favourite movies; objective: to make a measurable contribution to both reducing actual illegal downloading and propensity to download illegal content amongst 11-15 year olds, and to encourage a respect for creativity by providing opportunities for engagement through a trusted online environment

- "Knock off or not": humorous anti-piracy campaign featuring the "Knock Off Nigel" character (since 2007)

- "Piracy is a Crime"


„Copyright Clinic: Ask the Experts“: online educational resource addressing questions about movie/TV show downloading/uploading and copyright/intellectual property rights in general

Anti-knock off DVD posters highlighting the fact that there is often an ‘unseen hand’ behind the trade in knock-off DVDs; its message to the public is to think carefully if offered pirate DVDs about who might really be pulling the strings, as a purchase could help to fund a criminal network; slogans: "Criminal organisations are wrapped up in the counterfeit DVD trade. Don't feed it. One day it might sting you"; "You may know the person selling knock-off DVDs - but who's really pulling the strings? Your cash could end up funding a criminal network"; "Think selling knock-off DVDs is a harmless crime? - So did they!"; "No knock-offs here!"

Anti-piracy cinema trailer (launched summer 2008) featuring Disney character Wall.e

Anti-piracy cinema trailer (launched summer 2007) featuring Remy, the star of the Disney/Pixar animated comedy "Ratatouille": aspiring chef, Remy, slams knock-off films for their poor quality, rubbish ingredients and lack of taste, comparing them with a bad meal; message: "if you buy an illegal DVD you’re likely to end up watching garbage"

[Date Added/Updated: Nov 22, 2012]