IP Outreach in Practice > IP Crime
Overview
Organizer: | Public Private Partnership STOP PIRACY |
Country/Territory: | Switzerland |
Language: | English French German Italian |
Focus: | Film Piracy, General Counterfeits, General Piracy, Medicine Counterfeits, Music Piracy, Software Piracy |
Outreach Tools: | Campaign, Cartoon Animations / Comics, Competitions, Events, Interactive Games, Media Coverage, Posters / Printed Materials, Print / Radio / TV PSAs, Social media, Spokespersons / Spokescharacters, Website |
Target Audience: | Consumers, General Public, Tourists |
Details
"STOP PIRACY" anti-counterfeiting and anti-piracy campaign (since 2007):
- event: annual "STOP PIRACY Day" (in October); activities: prize draws, free medicines authenticity checking, cinema/radio/TV PSAs („Ever more Swiss find it cool to download movies for free from file sharing networks. Those affected by it do not find this cool” (featuring actor Anatole Taubman); „Ever more Swiss find it cool to download music for free from file sharing networks. Those affected by it do not find this cool” (featuring musician Marc Sway))
- "Piracy is cruel" campaign (2010) highlighting the negative consequences of counterfeits for the security or health of consumers
- "An expensive gift" comic strip (2010) raising awareness about counterfeit goods sold online
- "STOP PIRACY Awareness Week" at Geneva International Airport (July 1-7, 2010); objective: to make travelers aware of the risks and dangers of counterfeit goods, in particular with regards to handbags, clothing, medication and watches
- "STOP PIRACY Awareness Week" at Zürich International Airport (July 1-7, 2009): education campaign to increase traveler awareness of the risks and dangers behind counterfeited items; the campaign uses samples of counterfeited goods, easy-to-read texts and familiar details to educate travelers, and even includes a small (authentic!) travel gift
- organization of workshops and seminars; presence at expositions and trade shows
- slogans: "Counterfeiting is a lousy sport. There are no rules, lots of fouls and only losers. Play fair. Stop piracy", "The only guarantee that comes with a fake Swiss watch: Endangered jobs. Play fair. Stop piracy."
Links
https://www.wipo.int/ip-outreach/en/tools/practice/popups/popup_stop.html
http://www.chvg.ch/gcb/piracy.swf
http://www.stop-piracy.ch/de/news/documents/n1011d.pdf
http://www.stop-piracy.ch/en/news/documents/Medienmitteilung_09-06-23_e.pdf
http://www.stop-piracy.ch/en/news/documents/20101028/Medienmitteilung_SPD_2010_E_10-10-27.pdf
http://www.stop-piracy.ch/en/news/n100.shtm
http://www.stop-piracy.ch/fr/news/documents/medienmitteilung_10_07_02_f.pdf
[Date Added/Updated: Nov 22, 2010]