IP Outreach in Practice > IP Crime
Overview
Organizer: | International AntiCounterfeiting Coalition (IACC) |
Country/Territory: | Belgium, Canada, France, Germany, International, Mexico, Spain, United States of America |
Language: | English French Spanish |
Focus: | General Counterfeits |
Outreach Tools: | Posters / Printed Materials, Print / Radio / TV PSAs, Studies, Website |
Target Audience: | Consumers, General Public, Tourists |
Details
"The real price of counterfeit goods" international anti-counterfeiting billboard campaign (2009; in cooperation with anti-counterfeiting groups in France [Unifab], Canada [Canadian Intellectual Property Council] and Mexico); objective: to raise awareness about the connexion between counterfeiting and organized crime; slogan: "When you buy counterfeit goods, you support criminal activity"
[Date Added/Updated: Nov 22, 2012]