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IP Outreach in Practice > IP Crime

Overview

Organizer: Motion Picture Association - International (MPA)
Country/Territory: Australia, China, Hong Kong, China, International, Japan, Malaysia, New Zealand, Philippines, Singapore, Taiwan Province of China, Thailand
Language: Chinese
English
Japanese
Thai
Focus: Film Piracy
Outreach Tools: Brochures / Guides, Posters / Printed Materials, Print / Radio / TV PSAs, Spokespersons / Spokescharacters, Studies, Website
Target Audience: Consumers

Details

Brochure: "Illegal File-Sharing: The Risks aren't worth it"

PSAs: "What are you really burning" anti-piracy trailers featuring voices of famous Australasian actors (2008: Malaysia, Singapore, Hong Kong, New Zealand, Thailand, China, Australia); Thai anti-piracy PSA featuring local actress and singer Marsha Watanapanich (2007); "Movie Piracy. It's A Crime" series (2004)

Anti-camcording piracy campaigns including: warning messages in cinemas (Singapore); display/distribution of posters highlighting that that camcording is a criminal offence (Thailand); anti-camcording posters (Philippines); anti-camcording trailer/stickers (Hong Kong)

Report: "The Cost of Movie Piracy"

Anti-piracy reward schemes to encourage individuals to report copyright piracy

Links

http://mpa-i.org/index.php/outreach

http://mpa-i.org/index.php/research_statistics

http://www.ifact-gc.org/media/Illegal_file_share_chi.pdf

http://www.ifact-gc.org/press_releases/2004/Hong%20Kong_20040802_AP%20Trailer.pdf

http://www.mpa-i.org/

[Date Added/Updated: Nov 22, 2012]

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