IP Outreach in Practice > IP Crime
Overview
Organizer: | National Institute for the Defence of Competition and Intellectual Property (INDECOPI), Ministerio de la Producción |
Country/Territory: | Peru |
Language: | Spanish |
Focus: | Film Piracy, Music Piracy, Software Piracy |
Outreach Tools: | Campaign, Cartoon Animations / Comics, Events, Films / Videos, School Visits, Social media |
Target Audience: | Consumers, Kids / Tweens / Teens, University Students |
Details
"Compra legal - Compra original" ("Buy legal - Buy original") campaign (2012) to raise awareness about the negative consequences of piracy on national economic development; includes conferences, videos, presentation of inventor success cases
[Date Added/Updated: Jun 27, 2012]