IP Outreach in Practice > IP Crime
Overview
Organizer: | Sindicato Nacional dos Técnicos da Receita Federal, Conselho Nacional de Combate à Pirataria e Delitos contra a Propriedade Intelectual (CNCP) |
Country/Territory: | Brazil |
Language: | Portuguese |
Focus: | General Counterfeits, General Piracy |
Outreach Tools: | Awards / Scholarships / Grants, Brochures / Guides, Campaign, Competitions, Events, Helpline / Hotline, Media Coverage, Posters / Printed Materials, Spokespersons / Spokescharacters, Website |
Target Audience: | Consumers, General Public, Tourists, University Students |
Details
"Brasil Original - Compre essa Atitude" ("Original Brazil - Get this Attitude") logo on genuine products such as footwear, apparel and consumer electronics (launched 2009)
"Pirata: tô fora! Só uso original" campaign (launched 2006)
Slogan: "Pirata tô fora! Só uso original" ("Piracy: Count me out! I want the real thing!")
Awards: "Prêmio Pirata, tô fora!"; "Prêmio Nacional de Combate à Pirataria"
Brochures: "Compras no Exterior - Passe pela Aduana sem problemas", "O Original é sempre melhor"
Spokescharacters: Originaldo, Falsolino
Links
http://portal.mj.gov.br/combatepirataria/
https://www.wipo.int/wipo_magazine/en/2006/05/article_0003.html
[Date Added/Updated: Oct 3, 2014]