About Intellectual Property IP Training IP Outreach IP for… IP and... IP in... Patent & Technology Information Trademark Information Industrial Design Information Geographical Indication Information Plant Variety Information (UPOV) IP Laws, Treaties & Judgements IP Resources IP Reports Patent Protection Trademark Protection Industrial Design Protection Geographical Indication Protection Plant Variety Protection (UPOV) IP Dispute Resolution IP Office Business Solutions Paying for IP Services Negotiation & Decision-Making Development Cooperation Innovation Support Public-Private Partnerships The Organization Working with WIPO Accountability Patents Trademarks Industrial Designs Geographical Indications Copyright Trade Secrets WIPO Academy Workshops & Seminars World IP Day WIPO Magazine Raising Awareness Case Studies & Success Stories IP News WIPO Awards Business Universities Indigenous Peoples Judiciaries Genetic Resources, Traditional Knowledge and Traditional Cultural Expressions Economics Gender Equality Global Health Climate Change Competition Policy Sustainable Development Goals Enforcement Frontier Technologies Mobile Applications Sports Tourism PATENTSCOPE Patent Analytics International Patent Classification ARDI – Research for Innovation ASPI – Specialized Patent Information Global Brand Database Madrid Monitor Article 6ter Express Database Nice Classification Vienna Classification Global Design Database International Designs Bulletin Hague Express Database Locarno Classification Lisbon Express Database Global Brand Database for GIs PLUTO Plant Variety Database GENIE Database WIPO-Administered Treaties WIPO Lex - IP Laws, Treaties & Judgments WIPO Standards IP Statistics WIPO Pearl (Terminology) WIPO Publications Country IP Profiles WIPO Knowledge Center WIPO Technology Trends Global Innovation Index World Intellectual Property Report PCT – The International Patent System ePCT Budapest – The International Microorganism Deposit System Madrid – The International Trademark System eMadrid Article 6ter (armorial bearings, flags, state emblems) Hague – The International Design System eHague Lisbon – The International System of Appellations of Origin and Geographical Indications eLisbon UPOV PRISMA Mediation Arbitration Expert Determination Domain Name Disputes Centralized Access to Search and Examination (CASE) Digital Access Service (DAS) WIPO Pay Current Account at WIPO WIPO Assemblies Standing Committees Calendar of Meetings WIPO Official Documents Development Agenda Technical Assistance IP Training Institutions COVID-19 Support National IP Strategies Policy & Legislative Advice Cooperation Hub Technology and Innovation Support Centers (TISC) Technology Transfer Inventor Assistance Program WIPO GREEN WIPO's Pat-INFORMED Accessible Books Consortium WIPO for Creators WIPO ALERT Member States Observers Director General Activities by Unit External Offices Job Vacancies Procurement Results & Budget Financial Reporting Oversight

IP Outreach in Practice > IP Crime

Overview

Organizer: Microsoft
Country/Territory: Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Czech Republic, Denmark, Ecuador, Estonia, Finland, France, Germany, Greece, Hungary, India, Indonesia, International, Ireland, Israel, Italy, Japan, Kazakhstan, Latvia, Lithuania, Luxembourg, Malaysia, Mexico, Netherlands (Kingdom of the), New Zealand, Norway, Pakistan, Poland, Portugal, Republic of Korea, Romania, Russian Federation, Slovakia, Slovenia, Spain, Sweden, Taiwan Province of China, Thailand, Türkiye, Ukraine, United Arab Emirates, United Kingdom, United States of America
Language: Arabic
Chinese
Czech
Danish
Dutch
English
Estonian
Finnish
French
German
Greek
Hebrew
Hungarian
Italian
Japanese
Kazakh
Korean
Latvian
Lithuanian
Norwegian
Polish
Portuguese
Romanian
Russian
Slovak
Slovenian
Spanish
Swedish
Thai
Turkish
Ukrainian
Focus: Software Piracy
Outreach Tools: Brochures / Guides, Cartoon Animations / Comics, Films / Videos, Helpline / Hotline, Multimedia Products, Social media, Studies, Website
Target Audience: Consumers, General Public, Retailers

Details

"How to Tell" website, includes "Before You Buy - Understand the Dangers of Counterfeit" online software buyers guide, "Purchasing Genuine Microsoft Software" checklist, counterfeit galleries, FAQ, piracy reporting tool; objective: to raise awareness of customers and resellers about the risks of counterfeit software, to enable them to better protect themselves, and ensure their software licensing is in order


Microsoft "Genuine Software Initiative" (GSI) highlights the benefits of legal software and the risks of illegal software; includes updates or premium add-ons for legal users


"Protect Yourself from Piracy" website, including the "Know the Facts" section, featuring the "Genuine Fact Files" cartoons


Microsoft "Consumer Action Day" against software piracy (2009, 2010): marked the simultaneous launch of education initiatives and enforcement actions in more than 70 countries to help protect consumers and increase awareness of the risks of counterfeit software

Links

http://go.microsoft.com/fwlink/?LinkId=118971

http://windowsteamblog.com/blogs/genuinewindows/default.aspx

http://www.howtotell.com

http://www.microsoft.com/genuine/

http://www.microsoft.com/howtotell/content.aspx?displaylang=en&pg=counterfeit

http://www.microsoft.com/latam/softlegal/

http://www.microsoft.com/piracy/

http://www.microsoft.com/piracy/knowthefacts/default.aspx

http://www.microsoft.com/presspass/presskits/antipiracy/Default.aspx

http://www.microsoft.com/resources/howtotell/

http://www.microsoft.com/resources/howtotell/buyingguide

[Date Added/Updated: Nov 23, 2012]

https://www3.wipo.int/contact/en/area.jsp?area=communications https://www.wipo.int/pressroom/en/ https://www.wipo.int/tools/en/disclaim.html https://www.wipo.int/en/web/privacy-policy/ https://www.wipo.int/en/web/accessibility/ https://www.wipo.int/tools/en/sitemap.html https://www3.wipo.int/newsletters/en/ https://www.wipo.int/en/web/podcasts/ https://www.wipo.int/news/en/