IP Outreach in Practice > IP Crime
Overview
Organizer: | Comité Colbert, French Customs |
Country/Territory: | France |
Language: | English French |
Focus: | Apparel Counterfeits, General Counterfeits |
Outreach Tools: | Campaign, Media Coverage, Posters / Printed Materials |
Target Audience: | Consumers, General Public, Tourists |
Details
Anti-counterfeiting poster campaign (2009/2010); objective: to raise awareness of French and foreign travelers about the risks associated with counterfeit goods
Poster slogans: "Fake crocodile real risk", "Who hides behind these bars will soon be unmasked", "Wearing two hats: consumer and counterfeiter", "Wear this and you'll be a huge hit with customs", "Next fashion show...in court"
Anti-counterfeiting poster campaign (2007); objective: to raise consumer awareness about dangers of counterfeit products in a playful and snappy manner
Poster slogans: "Meet you behind bars", "The fine will make your hair stand on end", "Who hides behind these glasses will soon be unmasked", "Fake crocodile real risk", "Don't sneak around in a fake"
[Date Added/Updated: Nov 23, 2012]