IP Outreach in Practice > IP Crime
Overview
Organizer: | Crime Stoppers Australia |
Country/Territory: | Australia |
Language: | English |
Focus: | Music Piracy |
Outreach Tools: | Awards / Scholarships / Grants, Cartoon Animations / Comics, Competitions, Films / Videos, Print / Radio / TV PSAs, Spokespersons / Spokescharacters, Website |
Target Audience: | Kids / Tweens / Teens, School Teachers |
Details
"Frank Hardcase" (2008 Crime Stoppers school campaign, with support from the Attorney General's Department) animation and competition to create awareness amongst school-age children about the effects that illegally downloading or file sharing music have on the industry in Australia:
Spokescharacter: Frank Hardcase (the Internet’s hardest-hitting investigative journalist)
Anti-piracy creative competition for 9 to 15 year olds
Website content: TV commercial, fact sheets for download
[Date Added/Updated: Jan 13, 2010]