IP Outreach in Practice > IP Crime
Overview
Organizer: | Finnish Customs |
Country/Territory: | Finland |
Language: | English Finnish Swedish |
Focus: | General Counterfeits, Medicine Counterfeits |
Outreach Tools: | Posters / Printed Materials, Print / Radio / TV PSAs, Spokespersons / Spokescharacters |
Target Audience: | Consumers, General Public, Tourists |
Details
Anti-counterfeiting poster campaign emphasising the risks and societal costs that are involved in the use of counterfeit products (2007): "Price vs. Quality" (featuring Finnish vocalist Mr. Lordi); "Gambling with your health"; "Selling counterfeit products is illegal"; "Buy pirated goods - support drug trade"; "Would you risk his life?"; "Your job is at stake because of counterfeit products"
Links
[Date Added/Updated: Oct 20, 2009]