IP Outreach in Practice > IP Crime
Overview
Organizer: | Aktionskreis gegen Produkt- und Markenpiraterie (APM e.V.) |
Country/Territory: | Germany |
Language: | English German |
Focus: | General Counterfeits |
Outreach Tools: | Brochures / Guides, Exhibitions, Posters / Printed Materials, Print / Radio / TV PSAs, Website |
Target Audience: | Consumers, General Public, Tourists |
Details
Consumer brochure: "Say NO to Fakes" ("Sagen Sie NEIN zu Produktfälschungen"; 2009)
Travelling exhibition "Nice Appearance. Dark Shadows." ("Schöner Schein. Dunkler Schatten."); objective: to raise awareness about counterfeiting, about its origins and consequences, and about how to protect oneself
"Say not to product counterfeiting" poster slogans: "The potency medicine was counterfeited. Only the side effects were genuine" ("Das Potenzmittel war gefälscht. Echt waren nur die Nebenwirkungen"); "His teddy bear is counterfeited. Only the caustic fibres are genuine" ("Sein Teddy-Bär ist gefälscht. Echt sind nur die ätzenden Fasern"); "The break discs were counterfeited. Only the 13 bone fractures are genuine" ("Die Bremsscheiben waren gefälscht. Echt sind nur die 13 Knochenbrüche"); "His T-Shirt was counterfeited. Only his family doctor appointment is real" ("Sein T-Shirt war gefälscht. Echt ist nur der Termin beim Hausarzt")
Links
http://www.markenpiraterie-apm.de/
http://www.markenpiraterie-apm.de/files/verbraucherbroschuere.pdf
http://www.original-ist-genial.de/fileadmin/icc_dokumente/Einladung_17.Juli_2008.pdf
http://www.original-ist-genial.de/home/single-news/article/apm-startet-oeffentlichkeitskampagne.html
[Date Added/Updated: Feb 15, 2010]