IP Outreach in Practice > IP Crime
Overview
Organizer: | Pfizer, Medicines and Healthcare products Regulatory Agency (MHRA), The Patients Association, HEART UK, Royal Pharmaceutical Society (RPS) |
Country/Territory: | United Kingdom |
Language: | English |
Focus: | Medicine Counterfeits |
Outreach Tools: | Campaign, Events, Films / Videos, Interactive Games, Media Coverage, Posters / Printed Materials, Print / Radio / TV PSAs, Social media, Studies, Website |
Target Audience: | Consumers, General Public |
Details
"Real Danger" campaign (2009/2010/2011/2012) educating people about the dangers of counterfeit medicines and the hazards of buying prescription only medicines from unregulated sources:
- "Real Danger" website includes facts about counterfeit medicines, advice about buying medicines online, "Catch a rat" interactive game, and section warning about medicine spam
- "You've got life-threatening mail" report (an investigation into the truth behind medicine spam)
- includes posters (roadside, in railway stations and in pub and club washrooms), online messages and a "Men at work" roadshow traveling around the UK (touring Scotland, England and Wales with a scene that highlights the dangers of counterfeit medicines, by taking the campaign message direct to the public)
- the campaign cinema/TV/online ad shows a man coughing up a dead rat after taking a pill bought from an illicit website, dramatizing the fact that counterfeit medicines can contain potentially life-threatening ingredients
- slogan: "Get Real, Get a Prescription"
"Fake Medicine, Real Danger" road show starting in London and traveling to five key cities in the UK (November 2008)
Links
http://twitter.com/#!/realdangeruk
http://www.facebook.com/realdangerUK?sk=app_6009294086
http://www.mhra.gov.uk/home/groups/comms-ic/documents/websiteresources/con060197.pdf
[Date Added/Updated: Aug 29, 2012]