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IP Outreach in Practice > IP Creation

Overview

Organizer: Shell
Country/Territory: United Kingdom
Language: English
Focus: Entrepreneurship, Innovation
Outreach Tools: Awards / Scholarships / Grants, Brochures / Guides, Case Studies, Competitions, Events, Films / Videos, Social media, Website
Target Audience: Entrepreneurs, Kids / Tweens / Teens

Details

LiveWIRE is a Shell social investment programme that aims to help young people explore the option of starting their own business as a real and viable career option; its objective is to provide support and access to guidance to young entrepreneurs and potential entrepreneurs

"Shell LiveWIRE Viral Video Competition given to 16-30 year olds with the most creative business ideas; "Shell LiveWIRE Young Entrepreneur of the Year" award to recognise entrepreneurial talent in young people (aged 16-30)

Website: premier source of free information and advice for young people starting a business in the UK, includes: guides, discussion forums, case studies, business library, social network, blogs, live chats with entrepreneurs, video lounge

"Shell LiveWIRE Viral Video Competition" (2010): asks British filmmakers aged 16-30 to create the create the most exciting, crazy, innovative video about entrepreneurs

[Date Added/Updated: Nov 29, 2010]