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IP Outreach in Practice > IP Crime

Overview

Organizer: Ministry of Domestic Trade and Consumer Affairs (MDTCA)
Country/Territory: Malaysia
Language: English
Malaysian
Focus: Software Piracy
Outreach Tools: Campaign, Media Coverage, Posters / Printed Materials, Print / Radio / TV PSAs, Training, Website
Target Audience: Retailers, SMEs

Details

"Ops Tulen" ("Operation Genuine") campaign (2002-2007) to reduce the amount of pirated and unlicensed software used by companies operating in Malaysia; combines education with enforcement efforts to make it clear that complying with the law is more attractive than risking heavy penalties for using pirated software (in cooperation with the Business Software Alliance)

"Sikap Tulen" campaign launched in 2007 to nurture a Malaysian way of living that simply chooses to use original and licensed software, and respects intellectual property through the shaping of lifestyle and changing of mindset and behaviour; approach to integrate awareness, education and enforcement; includes: Sikap Tulen Profesional (Professional); Sikap Tulen Pengarah or Sikap Tulen Director; Sikap Tulen Syarikat or Sikap Tulen Company; Sikap Tulen Masyarakat or Sikap Tulen Society; Sikap Tulen Mall IT or Sikap Tulen IT Mall; Ops Tulen

Links

http://www.bsa.org/malaysia

http://www.uschamber.com/NR/rdonlyres/ehuu4mhgx44rhfhlkqzsymlppubamwdgnsrhkxtnbxvvre46oktgwhi3mf7u2g53my3zjvguv6zmfjtjsnt4oiyb5rf/13608APECBookrdc.pdf

http://202.71.107.161/opstulen/

http://202.71.107.161/opstulen/news.htm

[Date Added/Updated: Mar 31, 2009]

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