IP Outreach in Practice > IP Creation
Overview
Organizer: | Department for Business, Innovation and Skills (BIS) |
Country/Territory: | United Kingdom |
Language: | English |
Focus: | Science |
Outreach Tools: | Campaign, Case Studies, Competitions, Events, Films / Videos, Newsletters, Print / Radio / TV PSAs, Social media, Spokespersons / Spokescharacters, Website |
Target Audience: | General Public |
Details
Science [So what? So everything] campaign (launched 2009); objectives: to boost public engagement in science, and to reduce the public’s perception of science as elitist and irrelevant
Links
http://sciencesowhat.blogspot.com/
http://sciencesowhat.direct.gov.uk/
http://twitter.com/scienceSoWhat
http://www.dius.gov.uk/news_and_speeches/press_releases/elitist
[Date Added/Updated: Mar 8, 2010]