IP Outreach in Practice > IP Crime
Overview
Organizer: | Ministerio de Industria, Turismo y Comercio |
Country/Territory: | Spain |
Language: | Spanish |
Focus: | Software Piracy |
Outreach Tools: | Brochures / Guides, Campaign, Case Studies, Events, Films / Videos, Newsletters, Posters / Printed Materials, Print / Radio / TV PSAs, Social media, Training, Website |
Target Audience: | Consumers, General Public, Retailers, SMEs |
Details
"Legal Software" ("Software Legal") campaign (launched in April 2009); objective: to raise distributor, SME and consumer awareness about the benefits of using legal software
Slogan: "100% legal, we all gain" ("100% legal, todos ganamos")
Includes: todosconsoftwarelegal.es web portal, best practices decalogue, "100% legal software" stamp for software producers/retailers, fliers, guides, advertisements, presentations, free online software training
"100% legal software" ("Software 100 por 100 legal") anti-piracy campaign (March to November 2007)
[Date Added/Updated: Apr 7, 2009]