IP Outreach Research > IP Crime
Reference
Title: | Buyers' perceptions of pirated products in China |
Author: | Wah-Leung Cheung and Gerard Prendergast [Hong Kong Baptist University] |
Source: | Marketing Intelligence & Planning 24, no. 5: 446-462 |
Year: | 2006 |
Details
Subject/Type: | Counterfeiting, Piracy |
Focus: | Apparel and Shoes, Brands (non-deceptive counterfeits), Fashion Accessories, Film |
Country/Territory: | China |
Objective: | To investigate buyer attitudes and behaviour with respect to pirated products. |
Sample: | 1.152 buyers of pirated goods |
Methodology: | Focus groups in three cities, and "mall intercept" survey |
Main Findings
Tertiary-educated males in white collar occupations are heavy purchasers of pirated video discs, attracted by their speed of publication, variety and supply. Heavy and light buyers of pirated clothing and accessories have similar demographic and attitudinal profiles, and were mainly attracted by the appearance of the product. Both product categories were rated less positively on their ethical and legal dimensions, and on after-sales service.
[Date Added: Aug 12, 2008 ]