IP Outreach Research > IP Creation
Reference
| Title: | Survey: VentureNavigator users driven by a passion for ideas, not pursuit of wealth |
| Author: | [Venture Navigator] |
| Source: | |
| Year: | 2008 |
Details
| Subject/Type: | Creativity |
| Focus: | Success Factors |
| Country/Territory: | United Kingdom |
| Objective: | To learn more about the motivations and challenges of start-ups and small businesses. |
| Sample: | 100+ registered users of the VentureNavigator service |
| Methodology: | Web-based survey |
Main Findings
Entrepreneurs and small business leaders are driven to start companies by their passion for ideas (41.4%) and the desire to be their own boss (39.7%); financial reward is considered less important (12.1%).
The main barriers to success when starting up include upfront capital investment (44%) and "fear of failure" (19%), but not the challenge of protecting intellectual property. When asked what area of starting a new business entrepreneurs would need most help or advice with, "sales and marketing" (25.7%) and "how to turn your idea into a reality" (24.8%) are most often cited. The protection of intellectual property is considered a distant concern, with just 4.4% citing intellectual property as the issue they would need the most help or advice with.
[Date Added: Aug 18, 2008 ]