IP Outreach Research > IP Crime
|Title:||Jupiter Research: Study on online music piracy and purchasing habits|
International Federation of the Phonographic Industry (IFPI)
|Country/Territory:||France, Germany, International, Italy, Spain, United Kingdom|
|Objective:||To evaluate whether file-sharing has a positive or negative impact on music sales, and to analyse in more detail the different spend of fie-sharers, digital and physical music purchasers.|
|Sample:||5.000 consumers aged 15+ in 5 European countries|
Compared to music sharers, music buyers are about twice as likely to buy CDs in a high-street shop or from an online store: 86% and 23% of music buyers buy CDs in a shop or online respectively, whereas just 44% and 17% of music sharers do so in a shop or online. By contrast, music sharers are somewhat more likely to buy songs online (17%) than music buyers (13%).
Unsurprisingly, music sharers are the lowest-spending customer segment, with an average spend of just €66. Digital music buyers are the strongest spenders with an average spend of €98, followed by physical only buyers with an average spend of €88.
[Date Added: Feb 4, 2010 ]