IP Outreach Research > IP Crime
Reference
Title: | Sondagem de Opinião do Consumidor: Natal 2008 |
Author: | [Fecomércio Minas] |
Source: | http://www.fecomerciomg.org.br/pdfs/2008_sondagem_natal3.pdf |
Year: | 2008 |
Details
Subject/Type: | Counterfeiting, Piracy |
Focus: | Apparel and Shoes, Consumer Electronics / Electronic Equipment, Fashion Accessories, Film, Music, Personal Care Products, Software, Toys, Video Games, Watches |
Country/Territory: | Brazil |
Objective: | To find out about consumer behaviour concerning purchases of fake products. |
Sample: | 300 representative consumers from Belo Horizonte |
Methodology: | Questionnaire |
Main Findings
22.5% of consumers in Belo Horizonte reported to have the intention to buy fake products for Christmas, while 77.5% did not have this intention. The most popular fake products are: CDs (with 31.1% of those planning to acquire fake products intending to buy them), followed by DVDs (17.6%), toys (16.2%), clothes (10.8%), perfumes (6.8%), shoes (5.4%), consumer electronics (4.1%), and sunglasses/watches (2.7%).
[Date Added: Mar 9, 2010 ]