IP Outreach Research > IP Crime

Reference

Title: The Impact of Counterfeiting and Piracy in Mexico
Author: [Grupo IDM]
Source:

U.S. Chamber Global Intellectual Property Center

Year: 2008

Details

Subject/Type: Counterfeiting, Piracy
Focus: Apparel and Shoes, Beverages, Brands (non-deceptive counterfeits), Consumer Electronics / Electronic Equipment, Fashion Accessories, Film, Food Products, Medicines and Medical Devices, Music, Personal Care Products, Tobacco Products, Toys, Video Games, Watches
Country/Territory: Mexico
Objective: To gauge the effects of counterfeiting and piracy, and to determine consumer perceptions towards counterfeiting and piracy.
Sample: 1183 consumers in key commercial centers in Mexico City, Guadalajara, Monterrey and Tijuana
Methodology: Face-to-face interviews

Main Findings

76% of interviewees report having purchased at least one counterfeit or pirated product. 70% do so occasionally. The most popular fake goods are: music CDs (acquired by 63% of consumers during the last 6 months), film VCDs/DVDs (38%), clothes/textiles (16%), and footwear (14%). The primary motives for purchasing fake goods are “price” (75%) and “ease of purchase” (38%). The primary place of purchase is markets/street markets. 52% consider counterfeiting/piracy “an illegal act”.

Consumers are less inclined to buy fake goods that could be detrimental to their health and/or safety: 64% would not buy fake medicines, 39% would not buy fake food, 32% would not consume counterfeit alcoholic drinks, and 20% would not acquire fake cigarettes.

More than eight in ten respondents agree that counterfeit/pirated goods: “support crime”, “weaken the Mexican economy”, “prevent excessive prices”, “are present in medicines”, and “are present in alcoholic drinks”. Around seven in ten respondents agree that fakes: “create insecurity”, “prevent brands from becoming successful”, “force brands to lower their prices”, “are present in cigarettes” and “restrict innovation”.

Interviewees rely on price (44%), packaging (43%) and material (40%), but also on the point of sale (21%) and the brand name (15%) to distinguish between authentic and fake products.

[Date Added: Mar 10, 2010 ]