IP Outreach Research > IP Crime

Reference

Title: Music Experience and Behaviour in Young People
Author: David Bahanovich and Dennis Collopy [University of Hertfordshire]
Source:

UK Music
http://www.ukmusic.org/files/UK%20Music_Uni%20Of%20Herts_09.pdf

Year: 2009

Details

Subject/Type: Piracy
Focus: Music
Country/Territory: United Kingdom
Objective: To investigate the music consumption behaviour and experience of young people.
Sample: 1,808 14-24 year olds
Methodology: Survey

Main Findings

61% of respondents admit to illegally downloading music, while 39% reportedly do not illegally download. 85% of illegal downloaders say they would be interested in an all you can eat, paid download service. By contrast, just 7% would pay for an online music streaming service. Top reasons given for engaging in file-sharing are “free music saves me money” (40%), “getting hold of music I cannot buy” (23%), and “experimenting/trying new music before buying” (22%). Top reasons against file-sharing are “worries about viruses and spyware” (34%), “artist/songwriter is not paid” (27%), and “it is illegal” (23%).

Music is copied and shared in a variety of ways: 97% of respondents have copied a paid CD onto a device of their own; 86% have copied a CD from a friend (and 75% have copied a CD onto a friend’s device); 78% have received music files via e-mail, Bluetooth, Skype or MSN (and 75% have sent music files via e-mail, Bluetooth, Skype or MSN); 57% have copied someone else’s music collection to their own device (and 50% have copied their music collection to someone else’s device); and 39% have downloaded music from an online storage site.

Overall, young people have a strong awareness of which music sharing and copying activities are illegal: over eight in ten respondents consider uploading/downloading music via file-sharing programs illegal, and well over 60% know affirm that getting copies from friends and downloading music from online storage services are illegal.

[Date Added: Mar 10, 2010 ]