IP Outreach Research > IP Crime
Reference
| Title: | Pirataria - Diagnóstico Brasil |
| Author: | [Instituto Análise] |
| Year: | 2009 |
Details
| Subject/Type: | Counterfeiting |
| Focus: | Brands (non-deceptive counterfeits) |
| Country/Territory: | Brazil |
| Objective: | To determine the extent of and attitudes towards counterfeiting and piracy in Brazil. |
| Sample: | 1,000 nationally representative adults, aged 16+ |
| Methodology: | Face-to-face interviews |
Main Findings
64% of Brazilian consumers report not having bought any counterfeit products in the past month, while 36% have done so. Respondents with a higher education level are most likely to have bought fake goods.
When asked about their attitudes to counterfeiting and piracy, respondents agree that:
- counterfeiting/piracy will only decrease if the government lowers taxes (84%)
- genuine brands are too expensive and that, as a consequence, it is justifiable to buy fakes (80%)
- only those who cannot afford the original buy fakes (67%)
- consumers buy counterfeit goods to help street vendors without formal employment (62%)
Half of respondents agree that there is a link between piracy and counterfeiting and organized crime. Respondents do not believe that:
- counterfeiting/piracy will only decrease when people are more educated (70%)
- those who purchase fakes should go to prison (94%)
[Date Added: Mar 12, 2010 ]