IP Outreach Research > IP Use and Awareness
Reference
| Title: | Innovation in New Zealand: 2007 |
| Author: | [Statistics New Zealand] |
| Source: | http://www.stats.govt.nz/analytical-reports/innovation-new-zealand-2007.htm |
| Year: | 2008 |
Details
| Subject/Type: | IP Protection |
| Focus: | Commercialisation |
| Country/Territory: | New Zealand |
| Objective: | To find out if and how innovating New Zealandian businesses protect their intellectual property. |
| Sample: | 5.728 businesses |
| Methodology: | Postal survey |
Main Findings
During the last two financial years, as at August 2007, 59% of innovating businesses used at least one formal or informal method of intellectual property (IP) protection. 32% of non-innovators reported using at least one method to protect their IP. The larger a firm the more likely it was to protect its IP. The percentage of businesses choosing to protect their IP was highest in wholesale trade and manufacturing (with 25% and 23% respectively), and lowest in the agriculture/forestry/fishing sector (8%).
The most often used formal methods of IP protection were trademarks (used by 29% of innovating businesses), copyright (17%), patents (15%) and registrations of design (9%).
Informal IP protection methods used were confidentiality agreements (used by 38% of innovating businesses), secrecy and reaching the market first (15% each), and complexity of product design (8%).
[Date Added: Nov 20, 2008 ]