IP Outreach Research > IP Crime
Reference
| Title: | Consumer Survey - Fragrance Sector |
| Author: | [Ledbury Research] |
| Source: | Anti-Counterfeiting Group (ACG) |
| Year: | 2007 |
Details
| Subject/Type: | Counterfeiting |
| Focus: | Brands (deceptive counterfeits), Brands (non-deceptive counterfeits), Personal Care Products |
| Country/Territory: | United Kingdom |
| Objective: | To understand the demographics, spending patterns and attitudes of consumers buying counterfeit fragrances. |
| Sample: | 1.000+ representative UK adults aged 16+ |
| Methodology: | Online survey via e-mail invitation |
Main Findings
9% of UK consumers admitted to having bought fake fragrance during the past three years. 9% reported having done so in the past year (2006). Over a quarter of consumers may have unknowingly bought a fake. Overall, fake buyers were no different from the population as a whole, except that they tended to have a slightly lower than average income. Both men and women purchased perfumes mainly for themselves.
Had the fake they had purchased been unavailable, 37% of fake buyers would not have bought anything, 49% would have bought a genuine alternative, and 14% would have bought another fake item.
74% of respondents reported acquiring the majority of fake perfumes in the UK, mainly at market stalls, discount stores, online auctions, and designer discount outlets.
[Date Added: Nov 20, 2008 ]