IP Outreach Research > IP Crime
|Title:||Consumer Survey - Fragrance Sector|
Anti-Counterfeiting Group (ACG)
|Focus:||Brands (deceptive counterfeits), Brands (non-deceptive counterfeits), Personal Care Products|
|Objective:||To understand the demographics, spending patterns and attitudes of consumers buying counterfeit fragrances.|
|Sample:||1.000+ representative UK adults aged 16+|
|Methodology:||Online survey via e-mail invitation|
9% of UK consumers admitted to having bought fake fragrance during the past three years. 9% reported having done so in the past year (2006). Over a quarter of consumers may have unknowingly bought a fake. Overall, fake buyers were no different from the population as a whole, except that they tended to have a slightly lower than average income. Both men and women purchased perfumes mainly for themselves.
Had the fake they had purchased been unavailable, 37% of fake buyers would not have bought anything, 49% would have bought a genuine alternative, and 14% would have bought another fake item.
74% of respondents reported acquiring the majority of fake perfumes in the UK, mainly at market stalls, discount stores, online auctions, and designer discount outlets.
[Date Added: Nov 20, 2008 ]