IP Outreach Research > IP Crime
Reference
| Title: | Consumer Survey - Watch Sector |
| Author: | [Ledbury Research] |
| Source: | Anti-Counterfeiting Group (ACG) |
| Year: | 2007 |
Details
| Subject/Type: | Counterfeiting |
| Focus: | Brands (deceptive counterfeits), Brands (non-deceptive counterfeits), Watches |
| Country/Territory: | United Kingdom |
| Objective: | To understand the demographics, spending patterns and attitudes of consumers buying counterfeit watches. |
| Sample: | 1.003 representative UK adults aged 16+ |
| Methodology: | Online survey via e-mail invitation |
Main Findings
11% of UK consumers admitted to having bought a fake watch during the past three years. 5% reported having done so in the past year (2006). 25% would consider buying fake watches in the future. Over a quarter of consumers may have unknowingly bought a fake.
Overall, counterfeit watch buyers are more likely to live in the North of England, to have higher incomes, and/or to be slightly younger than the population as a whole. Both men and women purchased fake watches mainly for themselves/others of their own gender.
Had the fake they had purchased been unavailable, 39% of fake buyers would not have bought anything, 27% would have bought a genuine alternative, and 33% would have bought another fake item.
Over half the respondents reported buying all their counterfeit watches abroad, with Spain and Turkey dominating the fake watch market outside the UK.
[Date Added: Nov 20, 2008 ]