IP Outreach Research > IP Crime
|Title:||Consumer Survey - Watch Sector|
Anti-Counterfeiting Group (ACG)
|Focus:||Brands (deceptive counterfeits), Brands (non-deceptive counterfeits), Watches|
|Objective:||To understand the demographics, spending patterns and attitudes of consumers buying counterfeit watches.|
|Sample:||1.003 representative UK adults aged 16+|
|Methodology:||Online survey via e-mail invitation|
11% of UK consumers admitted to having bought a fake watch during the past three years. 5% reported having done so in the past year (2006). 25% would consider buying fake watches in the future. Over a quarter of consumers may have unknowingly bought a fake.
Overall, counterfeit watch buyers are more likely to live in the North of England, to have higher incomes, and/or to be slightly younger than the population as a whole. Both men and women purchased fake watches mainly for themselves/others of their own gender.
Had the fake they had purchased been unavailable, 39% of fake buyers would not have bought anything, 27% would have bought a genuine alternative, and 33% would have bought another fake item.
Over half the respondents reported buying all their counterfeit watches abroad, with Spain and Turkey dominating the fake watch market outside the UK.
[Date Added: Nov 20, 2008 ]