IP Outreach Research > IP Crime


Title: Olswang Convergence Consumer Survey 2007
Author: [YouGov]


Year: 2007


Subject/Type: Piracy
Focus: Film, Music
Country/Territory: United Kingdom
Objective: To examine consumers' attitudes to piracy and DRM.
Sample: 1.793 GB consumers, aged 13 to 55
Methodology: Online survey

Main Findings

Most respondents are aware of the fact that it is illegal to download unauthorised copies of music (with 75% thinking it is illegal), movies (73%) or TV programmes (67%). Ripping DVDs or CDs onto a computer is illegal according to 33% and 30% of respondents respectively. 26% think that transferring music/video copied onto a computer from CDs/DVDs to a portable device is against the law.

14% of respondents stream, download or copy music illegally. Illegal film and TV programmes copies are made by 6% and 5% respectively. 27% report that they are “not aware” of doing so. 49% do not engage in illegal downloading. The percentage of illegal downloaders increases with age up to the 18-24 age group, and thereafter declines with age.

The top reasons for not streaming, downloading or copying music, films or TV programmes illegally are: “it’s wrong” (34%), “I would prefer to get a higher quality copy from an authorised service provider, even if I have to pay for this” (33%), “I would not know where to find it” (19%), “I am worried about getting caught” (15%), and “it’s too difficult” (6%).

While 33% agree that is fair for copyright holders to use digital rights management (DRM) to make sure that people cannot use the content they have not paid for, just 8% think that it is fair for copyright holders to use DRM to limit the ways people can use the content they have paid for. 71% think that they should be able to use purchased content on all of the devices they own. More than half (53%) want to be able to make back-up copies of content they have bought. Still, only 12% agree that they should be able to give copies of purchased content to their friends for free for use on their devices.

[Date Added: Jan 20, 2009 ]